2024 and The Tale of Green

Remember how Barbie Pink ruled 2023? It was everywhere—from the silver screen to fashion and social media. We had our fill! But now, 2024 is here, and it’s all about green.

This year, green is more than just a color; it’s a mood, a lifestyle. From the bold energy of lime to the quiet elegance of emerald and the serene softness of matcha—every shade of green makes a statement. Personally, I’m obsessed with matcha’s delicate green hue! It feels like a visual sigh of relief, a cozy little break for the soul. 💚

Pop Culture Goes Green: Wicked and Taylor Swift

If you’re wondering how green became the color of 2024, let me show you a few highlights. First, Wicked hit theaters this year, and it’s a visual masterpiece! Every scene felt like green was the very essence of its magical world.

Then there’s Taylor Swift. She wore a striking lime green Gucci gown at the Golden Globes, and the internet went wild. Lime green’s daring energy paired perfectly with her goddess-like presence. Inspired? Maybe it’s time to add a lime green piece to your wardrobe!

Matcha: More Than a Drink

On TikTok, the hashtag #matcha has over 13.1 billion views! People aren’t just sipping it—they’re celebrating it. Matcha has become a symbol of sustainability, natural living, and a quiet escape from the chaos of modern life. For me, matcha is more than just a drink. Its gentle green hue feels like a piece of art—a soothing pause in the middle of a busy day.

Brands and the Green Revolution

Brands didn’t miss out on this green wave. Fashion collections are glowing with lime, emerald, and matcha tones. Even beauty brands are incorporating these hues into sustainable packaging. Green isn’t just a design choice—it’s a statement.

According to WGSN and Coloro, the "Green Glow" shade is set to dominate 2026-2027. I don’t know about you, but I’m already excited about what’s to come!

Is Green Just a Color?

For me, green isn’t just a color. It’s sometimes peace, sometimes boldness, and sometimes hope for the future. This year, I’ve embraced more green in my wardrobe and my life. What about you? Lime, emerald, or matcha—which shade of green will define your 2024?

By Damla Ardıç